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Mass Media






Books on PR, image making and election campaigns







Public Relations

Image Making

Election Campaigns


Public Relations


Arfin F. Financial Public Relations. – London, 1994.

Aronson M, Spetner D. The Public Relations Writer's Hand Book. – New York, 1993.

Bernays E.L. Biography of an Idea: Memoirs of Public Relations Counsel. – New York, 1965. – 16, 849 p.

Bernays E.L The later years: Public Relations Insigts, 1956 -1986. New York: Rhinebeek, 1986.

Bernays E.L. Public Relations. – Norman: Univ. of Oklahoma Press, 1952. – X, 374 p.

Black S. Introduction to Public Relations. – London, 1989.

Broom Y., Dozier D. Using Research in Public Relations -New Jersey: Prentice-Hall, 1990.

Butler B.E. Public Relations in the United States Senate. – Ann Arbor, 1968, – 50 p.

Canfield B.R. Public Relations: Principles, Cases and Problems. – Homewood, Irwin, 1956, – XV, 691 p.

Center A.H., Walsh F. Public Relations Practices: Case Studies. – Englewood Cliffs (N. J.): Prentice Hall, 1981. – XIV, 363 p.

Cotteret J.-M. Gouverner c'est paraotre: Reflexions sur la communication politique, – Paris: Press Univ. de France, 1991. – 175 p. – (Politique d'aujourd'hui).

Cutlip S.M., Center A.H., Broom Y.ML Effective Public Relations. – 5 ed. – Englewood Cliffs, New York, 1978, – XVII, 612 p.

Finn D, Public Relations and Management. – New York, I960. – XIII, 175 p.


Green P.S. Winning PR tactics: Effective Techniques to Boost Your Sales, – London, 1994.

Handbook of Public Relations / Ed. by H. Stephenson. – New York: McGraw – Hill bookr 1971. – XX, 836 p.

Jefkins F. Public relations in world marketing / With a Forew. by the President of the Inst. of Public Relations V. Lewis. – London: Lockwood, 1966. – XII, 212 p.

Norton A. Public Relations: Information a Sources. – Detroit (Mich.): Jale research, 1970. – 153 p.

The Practice of Public Relations / Ed. S. Black, – Butterworth, 1995.

Political Psychology: Contemporary Problems and Issues / M.G. Hermann, gen. ed. – San Francisco; London: Jossey-Bass, 1986.– XIX, 524 p.

Public Relations / Prep. by R. S. Spindler. – [Washington]: Gouv. print, off, 1958. – 83 p..

Public Relation and Management. – Waterford (Connecticut): Prentice-Hall, 1965.

Stone W. The Psychology of Politics. – New York: The Free press; London: Collier Macmillan, 1974. – IX, 291 p.

Tarbell I.M. The history of «STANDAR OIL COMPANY»: The life of Abraham Lincoln, the of Napoleon Bonaparte, and madame Roland: A biographical study / II. with portr., pictures and diagr. – London: William Heineman, [19]. – Vol. 1–2.

Wilcox D.L. Public Relations: Strategy and Tactics. – [Б.м.]: Harper-Collins PubL, 1992.


Image Making


A Psychological Examination of Political Leaders / Ed. by M.G. Hermann with T.W. Milburn. – New York; London: Collier Macmillan publ., cop. 1977. – Xll, 516 p.: tabl.

Bird P. Sell Yourself. Persuasive Tactics to Boost your Image. – London, 1994.

Boorstin D, The Image. – New York: Atheneum, 1963.

Boorstin D. The Image or What happenend to the American dream. – Harmondsworth: Penguin books, 1963. – 314 p.

Boorstin D. The Image: Whatever Happened to the American Dream? – London: Weidenfeld and Nicolson, 1961.

Gourevitch J.P. L'image du president / Des. de J. Chaussepied. – Paris, 1975. – 167 p.

Madsen D., Snow P.G. The Charismatic Bond: Political Behavior in Time of Crisis. – Cambridge, Mass.; London: Harvard university press, 1991. – 187 p.

La Politique s'affiche. Les Affiches de la Politique / Luciole A. Guillemin et autr. – Paris: Didier Erudition, 1987. – 211 p.


Ad campaignsElection Campaigns


Abels, Jules. The Degeneration of Our Presidential Election. New York: Macmillan, 1968.

Agrunoff, Robert. The New Style in Election Campaigns. Boston: Holbrook Press, 1972.

Alexander, Herbert E. "Broadcasting and Politics," in The Electoral Process, Jen­nings, M. Kent and L. Harmon Ziegier, eds. Englewood Cliffs, N.J.: Prentice-Hall, 1966.

Asher, Herbert B. Presidential Elections and American Politics. Homewood, Hi.: The Horsey Press, 1970.

Baker, Samm Sinclair. The Permissible Lie: The Inside Truth About Advertising. Cleveland: World, 1968.

Ball, Cieorge W. 'The Past Has Another Pattern. New York: W. W, Norton, 1982.

Barber, James David, ed. Choosing the President. Hnglewood Cliffs, N.J.: Prentice-Hall, 1974.

Becker, Samuel L. and Elmer W. Lower. "Broadcasting in Presidential Cam­paigns, in Sidney Kraus, ed. The Great Debates. Bloomington: Indiana Uni­versity Press, 1962,

Bloomfield V. Commonweath Elections 1945–1970: Abibli-ogr. – London, 1976. – XVI, 306 p.

Blondel J. Voters, Parties and Leaders: The Social Fabric of British Politics. – Harmondsworth: Penguin book, 1967. – 271 p. – Bibliogr.: p. 257–262.

Carter, Jimmy. A Government as Good As Its People. New York: Simon and Schuster, 1977.

Chagall, David. The New Kingmakers. New York: Harcourt Brace Jovanovich, 1981.

Fagen, Richard R. Politics and Communication: An Analytic Study. Boston: Little, Brown, 1966

Fixx, James, ed. The Mass Media and Politics. New York: Arno Press, 1972.

Grave G. Si j'avais a parler aux electeurs. – Paris, 1902. – 7 p. – (Publication des «Temps nouveaux»; N 26).

Kathleen Hall Jamieson. Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising. – Oxford University Press, 1996. – 608 p.

Lindon D., Weill P. Le choix d'un depute: Un modele expli-cacatif du comportement electoral. – Paris: Les Ed. de Minuit, 1972. – 199 p.

Political campaignsMcGinnis Y. The Selling of the President, 1968. – Richmond Hill, 1970.

Moore, Jonathan, ed. The Campaign for President: 1980 in Retrospect. Cambridge, Mass.: Ballinger, 1981.

Moore, Jonathan and Janet Fraser, eds. Campaign for President: The Managers Look at '76. Cambridge, Mass.: Ballinger, 1977.

Morris, Dan and Inez Morris. Who Was Who in American Politics. New York: Hawthorn Books, 1974.

Nimmo D. The Political Persuaders: 8he Techiques of Modern Election Campaigns. – Englewood Cliffs (N.J.): Prentice-Hall, 1970. – X, 214 p. – (A spectrum book).

Nimmo, Dan. The Political Persuaders: The Techniques of Modern Election Cam­paigns. Englewood Cliffs, N.J.: Prentice-Hall, 1970.

Nimmo, Dan and Thomas Ungs. American Political Patterns: Conflict and Consen­sus. Boston: Little, Brown, 1969.

D. D. Nimmo and K. R. Sanders, edl: Handbook of Political Communication.Beverly Hills, Calif.: Sage, 1981.

Patterson, Thomas. The Mass Media Election: How Americans Choose Their Presi­dent. New York: Praeger, 1980.

The people's choice: How the voter makes up his mind in a presidential campaign / By P.F. Lazarsfield, B. Berelson, H. Gaudet. – 3d ed. – New York; London: Columbia univ. press, 1968. – XLV, 178 p.

Political Mythology and Popular Fiction / Ed. by EJ. Yanarella, L. Sigelman. – New York, 1988.

Ramiez F., Robot C. Choisir un president. Verite et men-songes d'une image televisuelle – Paris, 1988. – 333 p.

Roseboom, Eugene H. A History of Presidential Elections. New York: Macmillan, 1970.

Rosenbloom, David Lee. The Election Men: Professional Campaign Managers and American Democracy. New York: Ouadrangle Books, 1973.

Roucek, Joseph S. Influence of Television on American Politics. Bridgeport, Conn,: University of Bridgeport, 1963.

Reeves R. Convention. – New York; London: Harcourt Brace Jovanovich, 1977. – 246 p.

Schandler, Herbert Y. The Unmaking of a President. Princeton, N.J.: Princeton University Press, 1977.

Schlesinger, Arthur M., Jr. The Age of Jackson. New York: New American Library, 1953.

Weisbord, Marvin R. Campaigning for President. Washington, DC: Public Affairs Press, 1964.

Wyckoff, Gene. The Image Candidates: American Politics in the Age of Television New York: Macmillan, 1968.


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See also:

The Essentials of Advertising

Measuring Advertising Effectiveness

Measuring Advertising Readership and Results

How to Develop a Successful Advertising Plan

Books on Advertising

Books on Mass Media