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Books on: □ PR
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Books on mass media
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Bogart L. The Age of Television: A Study of Viewing Habits and the Impact of Television on American Life. New York: Frederik Ungar, 1956. XII, 348 p. Broadcaster: Researcher Cooperation in Mass Communication Research / Ed. by J, D. Halloran and M. Gurevitch Leicester, 1971. 183 p. Cathelat B. Publicite et societe: De Г instrument economiquef a 1'institution sociale / Pref, df E. Morin. Paris , 1976. 251 p. Cayrol R. La nouvelle communication politique. Paris: Larousse, 1986. 214 p. Cazeneuve J. Le pouvoirs de la television. Paris: Gallimard 1970. 384 p. Chadwick P. Media Mates: Carving up Australia's media. Melbourne: Sun books, 1989 264 p. Crozier M. Broadcasting: (Sound and Television). London: Oxford University Press, 1958. 236 p. Dayan A. La publicite. ~ Paris, 1985. 127 p.. The Effects of Television / Ed. by J. Halloran. London-Panther Book, 1970. 224 p. Efron E. The News Twisters. Los Angeles: Nash 1971 XII, 355 p. De Fleur M.L, Larsen O.N. The Flow of Information: An Experiment in Mass Communication. New York, 1958. XVII, 302 p. Fiske J. Introduction to Communication Studies. London etc.: Methuen, 1982. XVI, 174 p. Fiske J. Television Culture. London; New-York: Methuen 1987. VIII, 353 p. Fiske J., Hartley J. Reading Television. London: Methuen & Co Ltd, 1978. 223 p. Fowles J. Television viewers vs. media snobs: What TV does for people. New York: Stein and Day, 1982, 253 p. Gilbert R.E. Television and Presidential Politics. North Quincy, Massachusetts: The Cristopher Publishing House, 1972. 335 p. Goethals G.T. The TV Ritual: Worship at the Video Altar. Boston: Beacon press, Co. 1981. XI, 164 p. Heyer R., Steehan T. Discovery in the press. Paramusr N.J.: Paulist Press, 1968. 132 p.
Jamieson K.H. Dirty Politics: Deception, Distraction, and Democracy, New York; Oxford: Oxford university press, 1992, 335 p. Jefkins F. Planned Press and Public Relations. London: Intern, Textbook, 1977. VIII, 334 p. Introduction to mass communications research / Ed by R.O. Nafsiger, D.M. White. Baton Rouge: Louisiana state univ, press, 1958, IX» 244 p. Klapper J.T. The Effects of Mass Communication: An Analysis of Research on the Effectiveness and Limitations of Mass Media in Influencing the Opinions, Values, and Behavior of their Audience, 2d print, Giencoe, 1961. XVIII, 302 p/ Kline G., Tichenor P. Current Perspectives in Mass Communication Research. Beverly Hills; London: Sage Publications, 1972. 319 p. Lippmann W. Public Opinion. New York: The Press; London: Collier Macmillan, 1965. Xr 272 p. Ljungberg F. Networking: Doctoral diss. Guterborg: Dep. of informatics, 1997. 22 p. Lutz W. The Age of Communication. Pacific Palisades (Calif): Goodyear Publ. Cor 1974. VII, 431 p. Maarek Ph. La communication des hommes politiques. Paris, 1992. MacNeil R. The People Machine: The Influence of Television on American Politics. London: Egre & Spottiswoode, 1970. 364 p. Mahle WA., Richter R. Les politiques de la communication dans la Mpublique ffidixale dAllemagne. Paris: Les presses de l'Unesco, 1975. 90 p. Mass Media: A Casebook / Ed. by P.F. Hixcon. New York: Crowele, cop. 1973. XIV, 285 p. Mass Media and Communication / Ed. by introd. C.S. Steinberg. New York: Hastings house, 1978. XIII, 530 p. Mass media and mass communication / Ed by P. Davison et al. Cambrige: Somerset house, 1978. XI, 348 p. Mass Media in Society: The Med. of Research. Paris, 1970. 33 p. McHale J. The Changing Information Environment. London: Paul Elek, 1976. 117 p. Mendelsohn H., Crespi I. Polls, Television and the New Politics / The Gallup Organization. Scranton: Chandler publ. co.r 1970. 329 p. Merlin L. Le vrai dossier de la Television. Paris: Hachette» 1964, 372 p. National Advertising in New Papers / Borden N.H. et al. Cambridge: Harvard Univ. Press, 1946. XIV, 486 p. The New Image-Makers: Soviet Propaganda and Disinformation Today / Ed. by L. Bittman. Washington: Pergamon-Brassey's 1988. VII, 262 p. Ogilvy-Webb M. The Government Explainer A Study of the Inform. Services: A Rep. of The Royal Inst. of Publ. Administration. London: George Allen and Unwin LTD, 1965, 229 p. People, Society and Communication / Ed, by L. Dexter, D. White. London: Free Press, 1964. XII, 595 p.
Propaganda and Communication in World History / Ed. by H.D. Lasswell et al. Honolulu: Univ. press of Hawaii for the East West Center, 1980. V; 13. Public Opinion and Congressional Elections / Ed by W.N. McPhee, W.A. Glaser. New York.: Free press, 1962. X, 326 p. Public Opinion and Mass Communication: Working conf., Budapest, 1971 / Mass com. research center. Budapest, 1972. 213 p. Read H. Communication: Methods for All Media. Urbana; Chicago; London, 1972, 395 p. Reader In Public Opinion and Communication / Ed by B. Berelson and M. Zanowltz. Glecoe: Freu press, 1953. XI, 611 p. Remington T.F. The Truth of Authority: Ideology and Communication in the Soviet Union. Pittsburgh: Univ. of Pittsburgh press, 1988. XV, 255 p/ Robinson EJ. Communication and Public Relations. Columbus,, Merrill, 1966, 618 р. Schramm W. Mass Communication. Urbana, 1960, Schramm W. The Process and Effects of Mass Communication. Urbana, 1955. Sigal L.V. Reporters and Officials: The Organization and Politics of Newsmaking. Toronto; London: D.C. Heath and Company, 1973. 221 p. Silbermann A. La sociologie des communications de masse, Paris: La Haye, 1970. 124 p. Skomia H.J. Television and the News: A Critical Appraisal. Palo Alto, California: Pasific Books, 1968, 231 p. Smuth. A. The Politics of Information: Problems of Policy in Modern Media. London, 1978, 252 p. Smith A.C. Papers voices. London, 1975. Smith B.L., Lasswell H.D., Cassey K.D. Propaganda, Communication and Public Opinion. Princeton, 1964. Starker S/ Evil Influences; Crusades against the Mass Media. New Brunswic; London: Transaction Publishers, 1989. 212 p. Tataryn L The Pundits: Power, Politics and the Press. Toronto: Deneau, 1985. 198 p. Le Telespectateur face a la pubJicite: L'ceil, 1'oreille, le cervean / XM, Prafier, D. De Kerckhove, S.J. Thorpe autr. Paris: Nathan, 1989. 143 p. Television and Human Behavior / G. Comstock, S. Chaffee, N. Katzman etc. New York: Columbia University Press, 1978. 581 p. Tunstall J, Journalists at Work Beverly Hills: Sage Publications, 1971. 304 p. Tunstall J. The Media are American: Anglo-American Media In the World. London: Constable, 1977. 352 p. Values and Communication: Sel. Proc. of the 11th Public Relations World Congr., Melbourne, 2629 apr. 1983 / Ed by S.A. While. Melbourne Longman Professional, 1989. IX, 328 p. Vardaman G.T, Effective Communication of Ideas. New York; Toronto; London; Melbourne, 1970. 255 p. Western J., Hughes C. The Mass Media in Australia. 2 ed. St. Lucia; London; New York: University of Queensland Press, 1983, 209 p. Wilcox D.L., Nolle L.W, Public Relations Writing and Media Techniques, New York» 1995. William R. Media Math: Basic Techniques of Media Evolution, Chicago, Illinois: NTC Publishing Group, 1994, 179 p. Wilson D. The Communicators and Society. Oxford Pergamon Press, 1968. 121 p. Wired Cities: Shaping the Future of Communications / Ed by W.H. Button et al. Boston (Mass.): Hall, Cop. 1987, 492 p. Zaller J.R. The Nature and Origins of Mass Opinion. Cambrige: University press, 1995, 367 p..
Media business
Elena Vartanova. Mass Media Theory: Current Issues. Moscow : MediaMir, 2009. Spero R. Presidential Television Advertising. New York: Lippincott & Crowell, 1980. Stephenson W. The Play Theory of Mass Communication. Chicago: Chicago Press, 1967. 225 p.
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See also: Measuring Advertising Effectiveness Measuring Advertising Readership and Results How to Develop a Successful Advertising Plan
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